Marketing Operations Manager - EU

Barcelona, Catalonia, es
Company: Veeva Systems
Category: Management Occupations
Published on 2021-06-12 22:07:14
Veeva is a mission-driven organization that aspires to help our customers in Life Sciences and Regulated industries bring their products to market, faster. We are shaped by our values: Do the Right Thing, Customer Success, Employee Success, and Speed. Our teams develop transformative cloud software, services, consulting, and data to make our customers more efficient and effective in everything they do. Veeva is a work anywhere company. You can work at home, at a customer site, or in an office on any given day. As a Public Benefit Corporation, you will also work for a company focused on making a positive impact on its customers, employees, and communities.

The Role
We are looking for a passionate Marketing Operations Manager to join a talented EU Marketing team. This role will focus primarily on the execution of marketing campaigns owned by the field marketing team and oversees the automation process including campaign creation, nurturing, scoring, and distribution. We are looking for an expert in Pardot Marketing Automation to segment our target prospects and ensure Veeva communications are sent to the right person at the right time.This is a huge opportunity to help to build our marketing operations center of excellence, providing the technology, processes, and best practices to optimize marketing campaign performance. Our marketing and sales teams will rely on the candidate’s knowledge and experience in automating processes to maximize the effectiveness of their campaigns/programs. The candidate needs to have a good working knowledge of Salesforce, building reports, and dashboards for marketing campaigns for visibility to the broader Veeva organization. Sensitivity to global/local requirements and perspectives along with transparency are critical success factors for this role.

What You'll Do

  • Being a Pardot technical “power user” for the rest of the organization
  • Work as a member of the global marketing operations organization to ensure marketing processes are fully adopted and that our automation systems integrate and synchronize with our CRM systems
  • Synthesize data to continually monitor, analyze, and adjust campaigns to maximize ROI
  • Interpret analyses on campaign performance to drive recommendations for ongoing improvements
  • Own the development, training, and support of marketing automation best practices in Europe
  • Manage globally defined campaign services such as nurture program build, campaign deployment, and data segmentation while working closely with our regional field marketing teams
  • Build consensus on service level agreements (SLAs) to support agile campaign deployment
  • Document operations processes and ensure all training documentation is recent and relevant
  • Work cross functionally across the marketing and sales organizations
  • Requirements

  • 3+ years of experience in supporting global campaign deployment and optimization using the latest marketing techniques and technology
  • Salesforce and Pardot (or equivalent) proven working knowledge/certification required
  • Strong understanding of marketing processes including campaign planning, execution, Q&A testing, and conversion metrics
  • Ability to build relationships working in a cross-functional global environment
  • Demonstrates analytical capabilities by translating marketing data into insights through storytelling that drive impactful and measurable change
  • Critical thinking, attention to detail, and problem-solving skills required
  • Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills
  • Ability to own and deliver on multiple strategic projects under aggressive timelines
  • Proven ability to excel in a dynamic, fast-paced environment
  • Bachelor's degree required
  • Nice to Have

  • Basic knowledge of SQL or other database expertise
  • Advanced technical skills in HTML coding, CSS, JavaScript
  • Digital marketing knowledge: web tracking, Google Analytics
  • Vendor management experience
  • Knowledge of Tableau, Excel advanced user
  • Life sciences industry and/or software industry experience is a plus
  • Perks & Benefits

  • The chance to work with a genuine market leader
  • Opportunities for progression - the sky is the limit!
  • Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role
  • Work anywhere policy - Yes, you can utilize our office spaces, or work from home when you need to
  • A wide range of perks & benefits - Don’t just take our word for it, apply here and find out more!
  • #LI-Remote

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