Manager, Digital Marketing

Sant Cugat del Vallès, Catalunya, es
Company: HP Inc
Category: Management Occupations
Published on 2021-06-12 22:07:14

We at HP Inc. are developing a new outcome-based solutions business. This person will join the team to manage our segment leads, product marketing and business development teams. She or he will be partnering with the sales, product ownership and customer success teams to define our customer acquisition strategy and manage our solution web sites . She or he will also be responsible to develop our digital marketing plan for each customer segment and implement it in partnership with our corporate PR and Global Marketing teams.

Finally, she or he will be responsible to drive new business development initiatives to generate further demand based on the existing solutions.

Key deliverables

  • Manage our solution web pages and improve customer acquisition experience

  • Define the digital marketing strategy to drive traffic and reduce customer acquisition cost

  • Conduct data analytics and generate customer insights to accelerate adoption

  • Generate and qualify customer leads, as per our sales target requirements

  • Manage and scale our customer data base (CRM) to improve sales efficiency

  • Support sales in lead management and funnel velocity improvement

  • Define our solutions portfolio positioning and key communication drivers

  • Work with Global Marketing and corporate PR teams to maximize awareness

  • Develop and implement the digital marketing plan for each of the segments we play in

  • Engage with brands and reference customers to generate stories & use cases

  • Develop new business opportunities for current solutions

  • Knowledge and skills required

  • Proven leadership skills, team builder and talent developer. Experience as people manager is a must.

  • Demonstrated experience in digital marketing and e-commerce management

  • Bachelor's or Master's in Digital Marketing, Product Management or equivalent

  • Creative, out of the box thinking. Entrepreneurship mentality.

  • Excellent communication skills (English is a must; additional languages are valued)

  • Ability to interface effectively with all levels of management, functional disciplines and external customers and partners

  • Ability to influence and make things happen

  • Demonstrated business acumen and strategic thinking.


  • About HP

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    Soare we. We love taking on tough challenges, disrupting the status quo,and creating what’s next. We’re in search of talented people who areinspired by big challenges, driven to learn and grow, and dedicated tomaking a meaningful difference.

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