Business Data Analyst - Web & mobile

Las Palmas de Gran Canaria, Canary Islands, es
Company: ABB
Category: Computer and Mathematical Occupations
Published on 2021-06-16 10:06:23

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

In this role you will be preparing actionable insights from web analytics of digital marketing campaigns and enable data-driven eCommerce optimization.

Your responsibilities

  • Identify relevant data sources together with ABB data experts and set company-wide metrics for the analytical scope of assigned channel.
  • Defining the roadmap for the development of an integrated analytics platform together with ABB stakeholders.
  • Selection, configuration and implementation of data driven products to create the opportunity of data-based decisions of the future.
  • Provide Management team with detailed reports on marketing campaign performance regarding web analytics.
  • Elaborate with key stakeholders on campaign analytics insights and on customer experiences and behavior.
  • Accountable for monitoring performance trends and for tracking data from defined data sources and touch points.
  • Initially the main focus of this role will be to develop data acquisition & analytics strategy for data sourced from different web and mobile channels for the Electrification business.
  • Your background

  • Extensive knowledge and experience around data analytics strategy and governance.
  • Extensive knowledge and experience around data security open ecosystem data sharing models.
  • Proficient with data visualization and interaction dashboard setups.
  • Ability to build lasting partnerships on all levels of the organization.
  • Team player with the ability to lead and motivate a diverse project teams.
  • Very strong communication skills.
  • Ability to work under pressure and make decisions in difficult situations.
  • Fluent business English, additional languages are an advantage.
  • Experience working in a global team.
  • Experience with data analytics programming languages is an advantage.
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